{"id":4805,"date":"2026-09-24T09:49:41","date_gmt":"2026-09-24T09:49:41","guid":{"rendered":"https:\/\/publiccircles.com\/event-triggering\/"},"modified":"2026-09-24T11:02:11","modified_gmt":"2026-09-24T11:02:11","slug":"event-triggering","status":"publish","type":"page","link":"https:\/\/publiccircles.com\/en\/event-triggering\/","title":{"rendered":"Email Automation & Triggered Emails"},"content":{"rendered":"
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Home<\/a> ›<\/span> Solutions<\/a> ›<\/span> Event Triggering<\/span><\/div>\n\n\n\n
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Email Automation<\/p>\n\n\n\n

Automate triggered emails<\/em> with behaviour-based journeys<\/h1>\n\n\n\n

Deliver perfectly-timed emails with behaviour-based email automation — triggered by what customers do, from sign-ups to purchases to inactivity — without lifting a finger.<\/p>\n\n\n\n

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Get Started<\/a><\/div>\n\n\n\n
See How It Works<\/a><\/div>\n<\/div>\n\n\n\n

Works across email · Fires in real time · No code required<\/p>\n\n\n<\/div>\n\n\n\n

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<\/span>Fired in 0.3s<\/div>\n
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⚡<\/div>
Customer abandons cart<\/div>
Event detected · just now<\/div><\/div><\/div>\n
<\/span>Wait 1 hour<\/span><\/span><\/div>\n
✉️<\/div>
Send reminder email<\/div>
Personalized with cart items<\/div><\/div><\/div>\n
<\/span>If no purchase<\/span><\/span><\/div>\n
✉️<\/div>
Send follow-up email<\/div>
With a 10% off code<\/div><\/div><\/div>\n <\/div>\n
<\/span>+42% carts recovered<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n\n
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50+<\/p>\n

Behaviour-based triggers ready out of the box<\/p>\n<\/div>\n\n\n\n

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<1s<\/p>\n

From event to message — triggers fire in real time<\/p>\n<\/div>\n\n\n\n

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99%+<\/p>\n

Deliverability across every email you send<\/p>\n<\/div>\n\n\n\n

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24\/7<\/p>\n

Support requests monitored — we respond on every plan<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Features<\/p>\n

Everything you need for email automation across the customer journey<\/h2>\n

Set it up once and let the right message reach the right person the moment they act.<\/p>\n<\/div>\n\n\n\n

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⚡<\/p>\n

Behaviour Triggers<\/h3>\n

Fire messages on any action — sign-ups, purchases, page views, inactivity — so your outreach always feels timely and relevant.<\/p>\n<\/div>\n\n\n\n

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🧭<\/p>\n

Visual Journey Builder<\/h3>\n

Map multi-step journeys with a drag-and-drop builder. Add waits, branches, and conditions — no code required.<\/p>\n<\/div>\n\n\n\n

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⏱️<\/p>\n

Real-Time Execution<\/h3>\n

Triggers fire in under a second, so customers hear from you while the moment still matters — not hours later.<\/p>\n<\/div>\n\n\n\n

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👥<\/p>\n

Smart Segmentation<\/h3>\n

Trigger journeys for precise audience segments based on behaviour, purchases, or any attribute, so every message reaches exactly the right people.<\/p>\n<\/div>\n\n\n\n

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🎯<\/p>\n

Personalization<\/h3>\n

Merge tags and dynamic content tailor every triggered message with names, products, and order details automatically.<\/p>\n<\/div>\n\n\n\n

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🔗<\/p>\n

API-Powered Triggers<\/h3>\n

Fire email sequences from anywhere in your stack. Connect via our REST API or webhooks and trigger personalized messages based on any event your platform tracks — in real time.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n\n\n\n

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How it works<\/p>\n

Set it up once, run it forever<\/h2>\n

Building an automated journey with Public Circles takes minutes. Here’s how it works:<\/p>\n\n\n

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1<\/p>\n\n

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Choose an event<\/p>\n

Pick the customer action that starts the journey — a sign-up, a purchase, a period of inactivity, or any custom event.<\/p>\n<\/div>\n\n<\/div>\n\n\n\n

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2<\/p>\n\n

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Build your message<\/p>\n

Design the email or text, personalize it with merge tags, and add a clear call-to-action.<\/p>\n<\/div>\n\n<\/div>\n\n\n\n

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3<\/p>\n\n

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Set the rules<\/p>\n

Add waits, branches, and conditions so every message sends at exactly the right time.<\/p>\n<\/div>\n\n<\/div>\n\n\n\n

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4<\/p>\n\n

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Let it run<\/p>\n

Switch it on and every matching customer flows through automatically. Watch results and refine anytime.<\/p>\n<\/div>\n\n<\/div>\n\n\n<\/div>\n\n<\/div>\n\n\n\n

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Active triggers<\/div>\n
👋<\/div>
Welcome series<\/div>
On sign-up · 3-step journey<\/div><\/div>
Running<\/div>
1,240 active<\/div><\/div><\/div>\n
🛒<\/div>
Cart abandonment<\/div>
On inactivity · email<\/div><\/div>
42%<\/div>
Recovered<\/div><\/div><\/div>\n
🕰<\/div>
Win-back<\/div>
After 60 days quiet<\/div><\/div>
Running<\/div>
820 active<\/div><\/div><\/div>\n
🔄<\/div>
Renewal reminder<\/div>
7 days before renewal<\/div><\/div>
31%<\/div>
Uplift<\/div><\/div><\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n\n\n\n
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Use Cases<\/p>\n

Triggered journeys for every stage<\/h2>\n

From the first hello to long-term loyalty — automate the moments that move customers forward.<\/p>\n<\/div>\n\n\n\n

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Onboarding<\/p>\n

Welcome new customers automatically<\/h3>\n

Greet every sign-up with a sequence that introduces your product and drives the first key action.<\/p>\n