Ideas to grow smarter campaigns
Guides, playbooks and product updates on email marketing, automation and deliverability — from the Public Circles team.
LatestGuides How Much Does Email Marketing Cost in Canada? 2026 Pricing GuideQuick answer: most Canadian small businesses pay between $25 and $300 USD a month for email marketing software. What you pay depends mainly on how many contacts you have. A list of…Read article →Latest articles
Automation Communication in the Age of AI: How Smart Tools Are Transforming Email MarketingArtificial intelligence is no longer a futuristic concept reserved for tech giants. Today, AI-powered tools are helping businesses of all…Read →
Guides What Is Email Marketing? A Canadian Guide to ROI, CASL & Getting StartedEmail marketing is the practice of sending commercial messages to a group of people by email — newsletters, promotions, product…Read →
Email Marketing What’s a Good Email Open Rate? 2026 Benchmarks (and How to Improve Yours)Quick answer: published benchmarks put average email open rates at roughly 30% to 40%. Mailchimp’s benchmark data, for example, shows…Read →
Guides The 7 Best Mailchimp Alternatives in Canada (2026)Mailchimp helped a generation of businesses send their first campaign. But as your list grows, two things tend to happen:…Read →Ready to grow with Public Circles?
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